Digital marketing, also called online marketing, is the promotion of brands to generate and connect with potential customers using the internet and other forms of digital communication and digital mediums. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. It is also an umbrella term that encompasses different marketing strategies such as Social Media Marketing, Search Engine Optimisation, and Email Marketing.
Compared to traditional marketing methods such as newspapers, placards, print, billboards, and TV, digital marketing is primarily data-driven. With the combined forces of both the internet and technology, Digital Marketers today can collect and analyse data on different customer behaviour or user engagements, enabling them to facilitate more personalised content and advertisements toward clearly defined audiences for better engagement and results. Now let us understand the subsets of digital marketing
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Yahoo and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. Let us understand the benefits of SEO for businesses.
Benefits & importance of SEO
More website traffic: When your site is optimized for search engines, it gets more traffic which equates to increased brand awareness, as well as…
More customers: To get your site optimized, it has to target keywords and the terms your ideal customers/visitors are searching, meaning you’ll get more relevant traffic.
Better reputation: Ranking higher on Google builds instant credibility for your business. If Google trusts you, then people trust you.
Higher ROI: You put money into your website, and into the marketing campaigns that lead back
to your website pages. A top-performing site improves the fruits of those campaigns, making
your investment worth it.
SMO, or Social Media Optimization, is a concept whose central idea is to use social media to expand a brand's digital strategy. By using it, you can reduce the total cost of marketing, strengthen the relationship with consumers, and maximize your SEO approach. Social Media Optimization encourages businesses to assess, monitor, and alter their content to conform to social media best practices.
All kinds of businesses prefer building their social media presence by putting content on
platforms like Facebook, Instagram, Twitter, etc. Social media optimization is the purposeful
creation, development, and optimization of a social media marketing plan to communicate with
the target demographic.
Social Media Marketing (SMM) is another marketing tool that targets social platforms like
Facebook and Instagram for brand promotion, target audience growth, driving website traffic
and increasing sales. Unlike SMO which uses media files on the business’s website, SMM posts
media files of the company on different websites for promoting your business or company.
Pay-per-click, or PPC, is a form of advertising that allows you to pay a fee to have your website
on the search engine result page (SERP) when someone types in specific keywords or phrases
to the search engine. The SERP will display the ads you create to direct visitors to your site, and
the fee you pay is based on whether people click your ad.
When done right, PPC can earn you quality leads. If you can create a seamless user journey, it
could mean a massive ROI for your PPC efforts.
Content writing is the process of writing, editing, and publishing content in a digital format. That content can include blog posts, video or podcast scripts, ebooks or whitepapers, press releases, product category descriptions, landing page or social media copy and more. Content creation has become a critical component of most businesses marketing strategies, in fact, as of 2020, 70% of marketers now actively invest in content marketing. This means the role of the content writer is more in-demand than ever before. However, the role varies depending on both industry and business needs. When done right, content writing has the power to convert readers into prospects, and prospects into paying customers. So it's undeniably important for your business's bottom line that you're able to consistently create helpful, unique and engaging content.
Content marketing is a far larger and commercially thought-through marketing discipline than
content writing. Content marketing involves a range of technical aspects like market research,
customer personas, understanding analytics, keyword research, competitor analysis, etc. It is a
content marketer’s responsibility to create measurable content marketing strategies and to use
different attribution models to prove the value of the content. A content writer usually reports to
a content marketer or content manager.
Both content marketing and content writing are indispensable because more and more people
are becoming wary of traditional marketing efforts. Today’s audiences would rather choose a
brand on their own instead of being sold to.